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Jo Wilby becomes our new Chief Creative Officer to deliver our halo content vision
The brilliant Jo Wilby becomes ITG’s new Chief Creative Officer, where she’ll lead the creation of channel-specific halo content across all our global clients.We’re delighted to announce the appointment of Joanna Wilby as Chief Creative Officer. Jo, previously...
Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
Inspired Thinking Episode 1: How can prioritising kindness fuel sustainable business success?
Watch Inspired Thinking Episode 1 on the business benefits of kindness, hosted by ITG CEO Andrew Swinand with special guest, our Chief People Officer, Lisa Elrod.Why should businesses be prioritising kindness for business success? That’s the question our CEO, Andrew...
Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...
Working with Hungry Horse to deliver engaging content across 200+ pub locations
Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.With 223 pubs across the UK, Hungry Horse need marketing...
ITG bring big-brand experience into senior leadership team with two new Managing Partner appointments
The appointments to our senior leadership team bolster ITG’s ability to deliver high-quality content, faster than ever before for brands around the world.We’re delighted to announce the appointment of industry veterans Rachel Johnson and Kate Regan as Managing...
‘Best launch of a campaign to date’: Delivering high-volume, high-quality content at pace for Costa summer campaign
Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%. Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the...
DFS unlock 50%+ time savings with first-ever Virtual Production shoot at Capture Studios
DFS’ first outdoor furniture shoot was also the first time they’ve used Virtual Production to deliver a halo of photography content, and saved significant time vs traditional shoots.Leading UK upholstery retailer, DFS, turned to Capture Studios for their first ever...
From Client to Chief Client Officer: ITG appoint Natalie Somerville as CCO
We’re proud to announce that Natalie Somerville has become our new Chief Client Officer, moving from a former ITG client to now leading our mission to solve content production challenges for some of the world’s biggest retailers. Natalie’s new role will see her...
Automating Creative Production – Finding your perfect halo content solution
With customers demanding more content, delivered faster than ever and with greater levels of personalisation, our clients need to be able to meet that demand without breaking their budgets – and automated creative production is often the answer. Automation is...
Costa Coffee x ITG: Halo content production for major campaigns
Costa Coffee have launched several significant marketing campaigns since the start of 2024, with ITG delivering the halo of engaging, tech-enabled, agile content needed to bring them to life across their restaurant locations.Hot milkshake ITG took the hero creative...