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Better Together: Andrew Swinand talks innovative new creation models with Little Black Book
Little Black Book's Better Together event in London brings together the finest minds from the marketing, creative, agency and production spheres – including our CEO, Andrew Swinand.Andrew will be taking to the stage at Better Together as part of an expert industry...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
Virtual Production vs traditional shoots – Getting you closer to your content
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
Successfully migrating JLR to Adobe Experience Manager
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
From concept to creation: Launching the updated KFC Tower Burger range
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...