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Working with Hungry Horse to deliver engaging content across 200+ pub locations
Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.With 223 pubs across the UK, Hungry Horse need marketing...
ITG bring big-brand experience into senior leadership team with two new Managing Partner appointments
The appointments to our senior leadership team bolster ITG’s ability to deliver high-quality content, faster than ever before for brands around the world.We’re delighted to announce the appointment of industry veterans Rachel Johnson and Kate Regan as Managing...
‘Best launch of a campaign to date’: Delivering high-volume, high-quality content at pace for Costa summer campaign
Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%. Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the...
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Simon Says: Wellbeing is not an add-on – it should be key to your culture
If you see employee wellbeing as just another work benefit, like medical insurance or free gym membership, you’re not really getting it. While benefits are nice-to-have, true wellbeing only comes when it is ingrained in your culture. Of all the awards and accolades...
Co-op Member Prices: Creating and launching a multichannel marketing campaign
Co-op Member Prices is a new initiative rewarding the brand's members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end multichannel...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
ITG | 5 CRM Marketing Challenges Facing Brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
Want XR technology in your marketing? Watch our road test
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
Delivering in-restaurant marketing for the KFC Teriyaki range
Having been tasked with launching KFC's new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland. It’s been great to see the KFC Teriyaki range making...